See beyond your own storefront
First-party analytics starts when a visitor arrives and often ends when they leave. The broader shopping journey may include weeks of search, publisher research, marketplace comparison, and visits to competing retailers.
BGraph connects those steps into market-level patterns so teams can understand where demand begins and which touchpoints shape the final decision.
- Retailer and marketplace overlap
- Brand and product consideration sets
- Category entry points
- Pre-purchase content behavior
Questions retail teams can answer
Behavioral data can be scoped around a category, brand portfolio, retailer set, or market. This makes it useful for merchandising, growth, brand, and strategy teams.
- Which sites introduce shoppers to the category?
- What products are researched together?
- Which competitors gain consideration during promotions?
- How does the journey differ by market?
A dataset built around your taxonomy
BGraph can align domains, categories, brands, and products with the taxonomy your organization uses. Delivery can include recurring market indicators, journey aggregates, or a custom research output.
The result complements transactions and first-party analytics with the outside-market context they cannot provide alone.