Show the work.
State the limits.
BGraph uses one principle across data products and public research: a result is only useful when its source, definition, calculation, coverage, and limitation can be explained.
Data products are scoped around an approved decision and reviewed for source rights, fields, privacy controls, quality, and delivery terms. Public research starts with inspectable sources and separates source facts from BGraph calculations and interpretation.
Six reviews before delivery
- 01
Question and intended use
Define the decision, market, geography, time window, audience, output, and uses that should be excluded.
- 02
Source and rights review
Document the source category, collection context, contractual permissions, relevant jurisdiction, and transfer conditions before a product claim is approved.
- 03
Field minimization
Select only fields needed for the approved question. Remove, transform, aggregate, or suppress fields that create unnecessary risk.
- 04
Normalization and derivation
Normalize domains, categories, channels, time windows, and journey stages. Document every derived field and calculation.
- 05
Coverage and quality review
Assess stability, missingness, representativeness, duplication, small cohorts, and known blind spots for the requested market.
- 06
Delivery documentation
Provide the schema, definitions, cadence, permitted use, retention expectations, quality notes, and change process with the output.
Group-level output does not automatically mean anonymous
Aggregation, pseudonymisation, cohort thresholds, field removal, and suppression are safeguards. Their adequacy depends on the source, fields, population, joins, buyer access, and legal context. BGraph does not treat one control as a universal legal conclusion.
Read data principles ↗Source facts and BGraph calculations remain distinct
Every research note names the publisher, links to the source, records an access date, preserves the population and period, and explains derived figures. Estimates from different vendors are not merged unless their definitions can be aligned.
Open Research Hub ↗Material changes should be visible
When a source changes, a calculation is corrected, or a conclusion is materially revised, the page should update its revision date and explain the change. Minor copy edits do not justify a false freshness signal.
Read editorial policy ↗