{
  "version": "1.0",
  "generated_on": "2026-08-08",
  "synthetic": true,
  "production_data": false,
  "disclaimer": "Buyer profiles and category examples are evaluation aids, not claims of current BGraph coverage or availability.",
  "buyer_profiles": [
    {
      "id": "market-intelligence",
      "buyer_category": "Market intelligence and consulting",
      "decision": "Benchmark category leaders, challengers, and channel shifts.",
      "recommended_samples": [
        "domain-category-trends",
        "clickstream-events"
      ],
      "core_metrics": [
        "visits_index",
        "rank_in_category",
        "referral_share"
      ],
      "example_categories": [
        "consumer_electronics",
        "travel",
        "productivity_software"
      ]
    },
    {
      "id": "investment-due-diligence",
      "buyer_category": "Investment and due diligence",
      "decision": "Compare synthetic momentum, demand paths, and competitive concentration.",
      "recommended_samples": [
        "domain-category-trends",
        "clickstream-events"
      ],
      "core_metrics": [
        "week_over_week_change",
        "unique_cohort_index",
        "transition_count"
      ],
      "example_categories": [
        "financial_services",
        "productivity_software",
        "online_education"
      ]
    },
    {
      "id": "retail-ecommerce",
      "buyer_category": "Retail and ecommerce",
      "decision": "Understand discovery-to-product journeys and referral mix.",
      "recommended_samples": [
        "clickstream-events",
        "ai-search-signals"
      ],
      "core_metrics": [
        "path_transition",
        "click_through_rate",
        "median_seconds_to_visit"
      ],
      "example_categories": [
        "consumer_electronics",
        "apparel",
        "beauty_personal_care"
      ]
    },
    {
      "id": "travel-hospitality",
      "buyer_category": "Travel and hospitality",
      "decision": "Measure destination discovery, research, and booking transitions.",
      "recommended_samples": [
        "clickstream-events",
        "ai-search-signals"
      ],
      "core_metrics": [
        "referral_visits",
        "intent_class",
        "path_transition"
      ],
      "example_categories": [
        "travel"
      ]
    },
    {
      "id": "saas-product",
      "buyer_category": "SaaS and product teams",
      "decision": "Track category research, comparison, validation, and vendor visits.",
      "recommended_samples": [
        "ai-search-signals",
        "domain-category-trends"
      ],
      "core_metrics": [
        "intent_class",
        "click_through_rate",
        "rank_in_category"
      ],
      "example_categories": [
        "productivity_software",
        "cybersecurity"
      ]
    },
    {
      "id": "ai-search-geo",
      "buyer_category": "AI search and GEO teams",
      "decision": "Monitor AI discovery classes, topics, destinations, and downstream visits.",
      "recommended_samples": [
        "ai-search-signals"
      ],
      "core_metrics": [
        "ai_platform_class",
        "query_topic",
        "referral_visits",
        "click_through_rate"
      ],
      "example_categories": [
        "all synthetic categories"
      ]
    },
    {
      "id": "media-publishers",
      "buyer_category": "Media and publishers",
      "decision": "Evaluate research destinations, audience movement, and AI referral mix.",
      "recommended_samples": [
        "domain-category-trends",
        "ai-search-signals"
      ],
      "core_metrics": [
        "ai_referral_share",
        "search_share",
        "unique_cohort_index"
      ],
      "example_categories": [
        "media_streaming",
        "consumer_electronics",
        "travel"
      ]
    },
    {
      "id": "agencies-adtech",
      "buyer_category": "Advertising agencies and adtech",
      "decision": "Compare synthetic channel shares and category-level demand paths.",
      "recommended_samples": [
        "domain-category-trends",
        "clickstream-events"
      ],
      "core_metrics": [
        "referral_share",
        "search_share",
        "direct_share",
        "path_transition"
      ],
      "example_categories": [
        "apparel",
        "beauty_personal_care",
        "automotive"
      ]
    },
    {
      "id": "consumer-brands",
      "buyer_category": "Consumer brands",
      "decision": "See how category research moves toward product and comparison pages.",
      "recommended_samples": [
        "clickstream-events",
        "ai-search-signals"
      ],
      "core_metrics": [
        "intent_class",
        "destination_domain",
        "median_seconds_to_visit"
      ],
      "example_categories": [
        "smart_home",
        "food_delivery",
        "apparel"
      ]
    },
    {
      "id": "data-ml",
      "buyer_category": "Data platforms and ML teams",
      "decision": "Validate schemas, ingestion patterns, feature candidates, and joins.",
      "recommended_samples": [
        "clickstream-events",
        "ai-search-signals",
        "domain-category-trends"
      ],
      "core_metrics": [
        "all documented fields",
        "aggregation_window",
        "privacy_tier"
      ],
      "example_categories": [
        "all synthetic categories"
      ]
    },
    {
      "id": "cybersecurity-risk",
      "buyer_category": "Cybersecurity and risk research",
      "decision": "Study category interest and vendor discovery without person-level profiling.",
      "recommended_samples": [
        "ai-search-signals",
        "domain-category-trends"
      ],
      "core_metrics": [
        "query_topic",
        "intent_class",
        "visits_index"
      ],
      "example_categories": [
        "cybersecurity",
        "financial_services"
      ]
    },
    {
      "id": "academic-policy",
      "buyer_category": "Academic and policy research",
      "decision": "Evaluate aggregated behavioral methods, taxonomy, and reproducibility.",
      "recommended_samples": [
        "ai-search-signals",
        "domain-category-trends"
      ],
      "core_metrics": [
        "methodology fields",
        "cohort indices",
        "channel shares"
      ],
      "example_categories": [
        "online_education",
        "financial_services",
        "media_streaming"
      ]
    }
  ]
}