BGraph Research. (2026). AI referrals can be small in volume and strong in intent. Updated 8 August 2026. https://bgraph.io/research/ai-referral-conversion-engagement.

Original public sources:
Similarweb: https://www.similarweb.com/blog/insights/ai-news/google-reddit-dominate-in-genai-referrals-to-tech-platforms/
Adobe Digital Insights: https://business.adobe.com/blog/the-explosive-rise-of-generative-ai-referral-traffic